From thegatewaypundit:

Mars unveiled a woke limited-edition all-female M&M’s bag featuring lesbians and ‘fat positive’ candies to honor women.

The upside packaging celebrated women who are “flipping the status quo.”

The green and brown candies represent a lesbian couple.

The purple cartoon candy promotes ‘body positivity.’

Fox News reported:

M&M’s creator Mars will release “all-female” M&M’s candy packages for a limited time to honor women who are “flipping the status quo.”

The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.

In addition to featuring the three female M&M’s on the wrappers, each package in this limited run will only include the corresponding green, brown and purple candy-coated chocolates.

The packages will feature the female M&M’s flipped upside-down to represent how women “are flipping how they define success,” according to PR Newswire.

The series will come in milk chocolate, peanut and peanut butter varieties.

This move is the latest in a series of marketing moves M&M’s has made to promote inclusivity. Its previous announcement involved the introduction of the purple female M&M who represents body positivity and self-acceptance.

Last year M&M’s added a new “spokescandy” to their cartoon character lineup, designed to “represent acceptance and inclusivity.”

“Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression,” the brand said in a statement. “Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature. She joins the legendary cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities back in January.”

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3 COMMENTS

  1. Hasbro, the maker of Monopoly, came out with a Monopoly Avengers. My nine year old grandson wanted to play his new game, I had an open mind, even thou I'm not into the Marvel Superhero's. As he is explaining the rules, I ask him where are the properties, he replied "the people are the properties". I said "you cannot buy people". We got into this debate, I tried to keep my mind open to what the game's intention were, I could not get passed the fact you were buying people, selling people & trading people, without a doubt.
    I stuck to my principles and did not play. I went on Amazon to read critical reviews, various other people were unhappy with the game for other reasons, but I did find two people who noticed it as well.

  2. Would like to add, last June, when stores usually get prepared for Fathers Day, some stores, such as Pet Smart chose to focus on "Pride" month. I complained to the manager, on grounds that Pet Smart was a family orientated store. They were rather rude, so I took my business somewhere else & let them know by a formal complaint at Corporate, with my club member #.

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