I’ll even say that you need to hear of a new idea 8 times before you finally consider that there might be some substance to it. 8 different ways. 8 different people, 8 different takes. That’s why information repeats itself and why we try to become more personal. When information can get personal, when it is effecting them – they tend to listen. This would also be a “note to self” not to give up the first time you tell somebody something and for your own medicine – be open to new information – all new information.