The Israeli emergency rescue unit Zaka, whose job is to collect human remains to ensure proper burials, shared their take on the rebrand last week, tweeting: ‘Don’t worry, we’re on it’

 Small toy figures are seen in front of displayed Facebook's new rebrand logo Meta in this illustration taken, October 28, 2021 (photo credit: REUTERS/DADO RUVIC/ILLUSTRATION)
Small toy figures are seen in front of displayed Facebook’s new rebrand logo Meta in this illustration taken, October 28, 2021
(photo credit: REUTERS/DADO RUVIC/ILLUSTRATION)
Israelis and Hebrew speakers worldwide have been mocking the recent change of Facebook Inc’s name to “Meta.”
The name in question, in Hebrew, is the conjugation of the feminine form for “dead” in both present and past tenses, leading many social media users who speak the language to ridicule the rebrand, leading to the hashtag ‘#FacebookDead.’

The Israeli emergency rescue unit Zaka, whose job is to collect human remains to ensure proper burials, shared their take on the rebrand last week, tweeting: “Don’t worry, we’re on it. #FacebookDead” in Hebrew.

Other Twitter users had shared their takes on the name change, with one person writing that “she wanted to open a Facebook account, but told that the website was dead now.”
Another user said that “someone didn’t do their branding and translation research.”
The social media company announced the name switch during a news conference on Thursday, where Facebook CEO Mark Zuckerberg said the new name seeks to start building the “metaverse,” which is described as a shared virtual environment that hopes to be the next big computing platform.
The official Twitter account, while not relevant to the Hebrew language, also jokingly responded to the name change, stating: “BIG NEWS lol jk still Twitter.”

Zuckerberg, who was raised as a Reform Jew, made no response to the online ridicule.
This is not the only recent controversial news that the social media conglomerate has found itself in, as recent reports confirmed that Facebook has failed in policing abusive content, hate speech, inflammatory rhetoric and misinformation on its platform. The company reportedly did hire workers who possessed the language skills and knowledge required to detect objectionable posts from users worldwide.

Mark Zuckerberg speaks at Facebook's annual F8 developers conference in San Jose, California (credit: STEPHEN LAM / REUTERS)Mark Zuckerberg speaks at Facebook’s annual F8 developers conference in San Jose, California (credit: STEPHEN LAM / REUTERS)

Facebook had also made headlines earlier this month when the site, along with Instagram and WhatsApp crashed for approximately six hours.

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5 COMMENTS

  1. Facebook whistleblower Frances Haugen called on the European Parliament for more regulation concerning the social media platform as well as other products of Meta tech giant, as she testified in a committee hearing in Brussels on Monday. (November 8th 2021)

    https://youtu.be/-40rZNJynmc

    'We still have time to act but we must act now', Haugen urged the European lawmakers, pushing for the potential EU's Digital Services Act, set to make the virtual space safer for the European users.
    She went on to say that the management has all the means to make Facebook and Instagram a safer space, however, doing so would jeopardise the company's commercial interests.

    "They have put their immense profits before people. The consequences are severe," the former employee warned. According to Haugen, Facebook's inappropriate safety regulation, with rapidly spreading misleading information, could undermine the health and well-being of its users worldwide and threaten Western democracy.

    SOT, Frances Haugen, Facebook whistleblower: "The company's leadership knows ways to make Facebook and Instagram safer, but they won't make the necessary changes because they have put their immense profits before people. The consequences are severe. The Facebook platform today damages the health and safety of our communities and threatens the integrity of our democracies."

    "Almost no one outside of Facebook knows what happens inside of Facebook. The company's leadership keeps vital information from the public, the US government, its shareholders and governments around the world. The documents I have provided proof that Facebook has repeatedly misled us about what its own research reveals about the safety of children, its role in spreading hateful and polarising messages, and so much more."

    "The right answer to this emergency is new rules and standards. The EU's Digital Services Act has a huge potential. It does not try to delete this problem with content regulations, it takes a content-neutral approach to address the systemic risks and harms of the overall business model. And I strongly support this approach."

    "The Digital Services Act that is now before this Parliament has the potential to be a global gold standard. It can inspire other countries, including my own, to pursue new rules that would safeguard our democracies. But the law has to be strong and its enforcement firm. Otherwise, we will lose this once in a generation opportunity to align the future of technology and democracy. "

    "Let me be very clear. Every modern disinformation campaign will exploit news media channels on digital platforms by gaming the system. If the DSA makes it illegal for platforms to address these issues, we risk undermining the effectiveness of the law."

    "If there are only two things that everyone takes away from these disclosures should be. First, Facebook chooses profit over safety every day and without bold action from lawmakers, this will continue. The second is that Facebook has exploited its ability to hide the actual behaviour of the platform to allow our safety to come to an unacceptable level. If Facebook is allowed to continue to operate in darkness, we'll only see escalating tragedies as a result."

    "I came forward at great personal risk because I believe we still have time to act, but we must act now."(end of quote).

  2. I remember reading, a number of years ago, about Facebook asking its members to vote in a poll where a choice could be made to accept pornographic videos, as welcome content on Facebook. I remember clearly how I felt flames of fury about Facebook members showing no resentment, and protest, for the fact alone that such a poll was presented. To me, such a request is proof of moral decline of the 666th kind.

    When I tried to find the news about that Facebook poll online, I didn't find it, but this is what I did find:
    Child abuse images
    In June 2015, the UK National Society for the Prevention of Cruelty to Children raised concerns about Facebook's apparent refusal when asked to remove controversial video material which allegedly showed a baby in emotional distress.[238]

    In March 2017, BBC News reported in an investigation that Facebook only removed 18 of the 100 groups and posts it had reported for containing child exploitation images. The BBC had been granted an interview with Facebook policy director Simon Milner under the condition that they provide evidence of the activity. However, when presented with the images, Facebook cancelled the interview and told the BBC that it had been reported to the National Crime Agency for illegally distributing child exploitation images (the NCA could not confirm whether the BBC was actually being investigated).[239] Milner later stated to the BBC that the investigation had exposed flaws in its image moderation process that have since been addressed, and that all of the reported content was removed from the service.[240]

    According to data from the National Center for Missing & Exploited Children in 2020, there have been 20 million reported incidents of child sexual abuse material on Facebook. This accounted for 95% of total incidents recorded by the organization, while Google accounted for half a million incidents, Snapchat for 150,000 and Twitter for 65,000.[241]

    Source: https://en.wikipedia.org/wiki/Criticism_of_Facebook#Child_abuse_images

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