Do you ever question why we keep animals such as cats, dogs and goldfish as pets, but choose to eat others such as pigs, cows, and salmon? Where is the disconnect? Why the double standard? How come we value the lives of the animals we have chosen to welcome into our homes as pets and not those of many other living creatures? Why don’t we eat robins or cougars? It is interesting how this thought doesn’t even cross the minds of the majority of the population.

urlIn October of 2014, iVeganlaunched an ad campaign “Why love one, but eat the other?” that ran on the Toronto Transit Commission (TTC). Thousands of people were exposed to these ads daily, with each poster showcasing two animals with the heading, “Why Love One, But Eat The Other?” The posters would then list the similarities between the two animals. There were three ads in total, featuring the pairings of a puppy and calf, kitten and chick, and a puppy and piglet. These ads also listed some (of the many) cruel and inhumane practices that take place on factory farms across the globe. At the very least this ad campaign raised awareness to the cruelty that specific animals are forced to endure and brought attention to the very valid question, why love one, but eat the other?

Video: Ted Talk With Psychologist Melanie Joy Discussing The Idea Of Carnism

You may be wondering, what exactly is carnism? As defined by Melanie Joy the definition of “carnism” is as follows: “Carnism is the invisible belief system, or ideology, that conditions people to eat certain animals. Carnism is essentially the opposite of veganism; “carn” means “flesh” or “of the flesh” and “ism” denotes a belief system. Most people view eating animals as a given, rather than a choice; in meat-eating cultures around the world people typically don’t think about why they find the flesh of some animals disgusting and the flesh of other animals appetizing, or why they eat any animals at all. But when eating animals is not a necessity for survival, as is the case in much of the world today, it is a choice – and choices always stem from beliefs.”

Check out the Ted Talk below for more information on this subject.

To learn more about the work of Melanie Joy and the concept of carnism, check out her book, “Why We Love Dogs, Eat Pigs And Wear Cows” and website.

All Animals Are Sentient Beings

Below is a video of cows who had previously worked on a dairy farm that had shut down; these cows were destined for the slaughterhouse. The amazing people in the video couldn’t bear the thought of these beautiful creatures being slaughtered so they decided to rescue them instead. Check out the heart warming video below.

So What Can We Do?

As Joy mentions in the video, you can drastically cut down your meat consumption. If you are unhappy with how these animals on factory farms are being treated, QUIT SUPPORTING IT. Stop turning a blind eye to what is happening right under your nose. You can make different choices, you always have another option, and this is something that is extremely important to remember.

If the idea of cutting out meat sounds way too difficult for you, consider trying “Meatless Mondays” and make one day a week a vegetarian or vegan day. This will give you a great opportunity to try out some vegetarian/vegan recipes (check out for some amazing recipe ideas), cut down your meat consumption, and open your mind to the fact that the amount of meat we consume on average is not even close to being necessary to sustain us. It is a habit that needs to be broken. It is time for drastic change on this planet, and it will only happen with the help from YOU! It is up to us all to “Be the change we wish to see in the world!” 

Spread the word, and share this Ted Talk and article with your friends and family. Even though you may believe they won’t listen, you never know what could happen. This may be the one thing they need to hear to help them change their minds.

Much Love,

To all sentient beings on this Earth.


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Disclaimer: We at Prepare for Change (PFC) bring you information that is not offered by the mainstream news, and therefore may seem controversial. The opinions, views, statements, and/or information we present are not necessarily promoted, endorsed, espoused, or agreed to by Prepare for Change, its leadership Council, members, those who work with PFC, or those who read its content. However, they are hopefully provocative. Please use discernment! Use logical thinking, your own intuition and your own connection with Source, Spirit and Natural Laws to help you determine what is true and what is not. By sharing information and seeding dialogue, it is our goal to raise consciousness and awareness of higher truths to free us from enslavement of the matrix in this material realm.


  1. Those who realize that the Reptilians actually enjoy us as food source should have no right to complain if they eat meat. What they are doing to us is exactly the same thing we are doing to these animals.

  2. Cow is really delicious. Not eating cow may result in collapse of your body as seen in many vegan folks pushing a vedic tradition. This article is wildly ignorant of ABRAHAMIC traditions and european hunting cultures of the Norse and Celtic people as why certain animals are eaten.

    An image showing a dog (low meat quality andthe lack of cut facility) comparing it to a cow and asking why we differentiate is almost absolutely embarrassing and possibly the direct result and proof of today’s total disconnection of the “ultra leftist vegan” crowd.

    Doctors and Neurosurgeons also coming out as WARNING ALARMS for many folks coming as pure vegan eaters and showing traces of emotion loss, recessed brain mass, diminished neuro activity and other cerebral related problems due to a severe lack of protein.

    While some folks here will come back at me with religious purpose and how
    Your vibrationnal vibe will be destroyed, well even folks like MAHARISHI in public
    or in person never totally forbade or warned from eating chicken or fish.

    I rather stay healthy than collapse in the game of body starvation.

    To the writer / or op : please come up with true arguments / at least the relig ious ones
    Because science is even going away from the “pure vegan is good” narrative. It is not only good but it is hurting people and possibly violent due to loss of emotional balance (see youtube shooter)

  3. Eating sentient beings is to my view, a remnant of satanic practices, albeit from a cowardly stance; if everybody had to slaughter their own animal, there’d be more veggie/vegans.

  4. Its needs a lots of counsciouness, people need to awake. How human can eat death meet., and sacrifice animals, they are also sientent beings.


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